The only materials design and innovation exhibition in Latin America reaches its tenth anniversary and celebrates one of the most complete projects in the fashion production chain, unifies the language of industries throughout Brazil, and provides an identity to  national products in all links of the production chain.

The next Inspiramais will be a milestone in the history of national fashion construction projects. More than that, it is a benchmark for the entire industry in the fashion production chain, bringing together the following sectors: textiles and clothing, costume jewelry, footwear, furniture, automobile, and components and trimmings for footwear and clothing. It is a huge range of possibilities that has been building a unique identity for Brazilian products, adding value and identity to all links in the fashion production chain.

The construction, which unifies the language and methodology for the industry, today generates the manufacture of products based on unique references and inspirations, seeking to provide a genuinely Brazilian identity to the entire national production. The initiatives include color palettes, research, consulting and talks throughout the whole year in the most diverse Brazilian production hubs. The various actions carried out universalize the national products and increase the assertiveness in their sales process not only in Brazil, but also in the international market.  

The next Inspiramais is scheduled to be held on January 14th and 15th, 2020 at the Pro Magno Events Center in São Paulo. Admission is free for the sector’s professionals. Further information is already available on the website www.inspiramais.com.br .

Inception
But how did Inspiramais come about?   For Ilse Guimarães, superintendent of Assintecal (the entity that initiated the project – which currently encompasses the main Brazilian sectoral bodies and companies of all sizes), this is not an easy question to answer. According to her, there were various factors that led to its conception and implementation.  

“The most tangible reasons to understand Inspiramais are: make logistics easier so that, every season, contemporary fashion materials can be shown in one single place; encourage the creation of new materials by presenting diversified options in a unique setting with a wide array of content; integrate the entire production chain so that information can be shared and cooperation among companies can be promoted.   However, there was a bigger dream behind that: to have a national exhibition that would become a benchmark both domestically and abroad when it comes to launching  materials for the fashion industry, since it is one of the largest sectors in the Brazilian economy and occupies an important place on the world stage,” said Ms. Guimarães.

Fashion names head the drafting of guidelines for the industry
Over the years, Inspiramais has already relied on several names from the fashion world in the implementation of projects. Among designers, researchers and consultants, one of the prominent personalities is Walter Rodrigues, one of the most respected names in the Brazilian fashion scene. Walter – a researcher, stylist and designer – closely follows all the processes involved in the Exhibition and coordinates the project’s Design Center.

“Ten years of Inspiramais mean the result of the tireless and continuous work done by the project’s organizers, who have always understood the importance of innovation, design and technology as the great competitive advantages of the fashion materials made in Brazil. This event also reinforces the sense of commitment of the fashion sector, and here the footwear and accessories, jewelry, furniture and even automobile industries stand out.”

Partnership with Abimóvel and the strengthening of the links in the fashion chain
Among the novelties of Inspiramais is the officialization of the Brazilian Association of Furniture Industries (Abimóvel) in the promotion of the event. Abimóvel, which had already been a supporting partner of the Exhibition since 2018, is now even closer to Inspiramais as it becomes one of the promoters of the event, together with Assintecal, CICB, ABIT and Apex-Brasil.

Cândida Maria Cervera, Abimóvel’s executive director, believes that the integration among the fashion, materials and innovation worlds within the industrial sector as a whole is a unique opportunity to add value, gain  competitiveness and integrate economy. “The rich material resulting from  the research and study of socio-economic, cultural, global and consumer behavior aspects in the world is an important source of research also for the furniture sector. By way of concrete example, in each edition of the Exhibition - mainly in the last two years - there has been the presentation of more than 1,000 kinds of materials, whose convergence with the furniture industry becomes evident, as is the case of raw materials for the textile and leather industries.  Therefore, the research, materials and supplies, and actions presented and the synergy among sectors bring new perspectives to and a new look at our industry.”

The growth of Inspiramais over 10 years
Walter Rodrigues himself makes an analysis of this whole period, the changes in the market, the new technologies and processes, the change in consumer behavior regarding consumption and, mainly,  the impact of the event on the fashion market.

“It’s possible to assess the positive influence of Inspiramais on the Brazilian fashion sector during these ten years. First of all, it has set a standard for product launches, whereby every six months new materials are presented, thus making easier the work of designers and entrepreneurs in the creation of their collections. Inspiramais is also a platform for innovative product launches, technology, content and, of course, inspiration. Today, the Exhibition is a benchmark when it comes to business and technology throughout Latin America”, said Rodrigues.

He went on to say that, “in 2009, when Inspiramais was in its infancy, we reaffirmed the importance of product identity by strengthening the company’s DNA to enhance competitiveness. In the last few years, we’ve been aware of the change in technology and sustainability standards, and this has been our discourse. Inspiramais is always ahead of its time.”

In addition, according to the designer, “the greatest transformation occurred in materials manufacturers, since historically they did not produce collections, but only developed materials based on the demand of finished products industries. Also to be remembered is the change in the visitor profile, which as a result of the way the Exhibition has been organized has become increasingly more professional. In short, we’re not a space for relationships, but rather a place to do business”, stated Mr. Walter Rodrigues.

What to expect from the next Inspiramais
The event is already being prepared to surprise its visitors. The watchword for its tenth anniversary is “Synchrony”. Just having a logo is not enough. It is necessary to be connected with everything happening in the world around us. Thus, Inspiramais is ready to make this concept easier for visitors, providing them with the best in new products, content and  innovative experiences.

With the theme of Synchrony, the special projects will feature the interpretation and reinterpretation of concepts containing the old and the new, which are mixed together. A reflection on who we are ourselves and the layers that build us. 

Research and industry positioning place Brazil in the worldwide consumer market
As previously stated, Inspiramais is the result of thorough research work developed over a six-month period. This work involves a team of consultants and designers, companies from every Brazilian state, cycles of talks in more than 20 industrial hubs, and international missions with buyers from Latin America, Europe and Asia. In addition, there are other innovative projects involving the entire industrial sector, which unifies its materials to use a single language in the manufacture of Brazilian products, thus achieving greater assertiveness in the marketplace.

“We talk to the industry, which is responsible for producing a wide variety of products in the areas of furniture, clothing, footwear, costume jewelry, and accessories. They're products that go straight to consumers. Brazil is establishing a standard of globally-consumed products, in line with international trends, and it’s also succeeding in promoting a genuinely ‘made in Brazil’ color palette, with references from our culture and regional elements. Everything has been done according to a concept of consumption that speaks to the world. Brazil didn’t imagine to reach this level, but through Inspiramais we’re getting there”, pointed out Ilse Guimarães, superintendent of Assintecal – Brazilian Association of Companies of Components for Leather, Footwear and Manufactured Goods -, one of the bodies responsible for organizing Inspiramais.