International journalists participate in Inspiramais through the Image Project

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Apex-Brasil and Assintecal initiative promotes Brazilian fashion image abroad

In order to promote and strengthen the image of national fashion abroad, on January 14 and 15, journalists from different countries will arrive in São Paulo to learn about the news from Inspiramais 2021_I. 

The action is part of the Image Project, conducted by By Brasil Components, Machinery and Chemicals, an accomplishment of Agência Brasileira de Promoção de Exportações e Investimentos [Brazilian Exports and Investment Agency] (Apex-Brasil) and Associação Brasileira de Empresas de Componentes para Couro, Calçados e Artefatos [Brazilian Association of Leather, Footwear and Artifact Components Companies] (Assintecal) - which aims to broaden the image and promote the visibility of Brazilian products and their attributes, through the accurate perception of opinion makers from different regions of the globe, spreading positive information not only from fashion and national companies, but also from Brazil. 

The media and countries that will have the opportunity to learn about the latest in creation, design and technology, aligning information that covers the entire chain of leather, shoes, artifacts, clothing, furniture and jewelry are: Crônicas De Moda (Argentina), Global Fashion Export (Spain), Jornal Reforma  (Mexico), Macla (Colombia), Le Maison (Colombia), Welum (Mexico), Ay Mag (Argentina), Ita María (Colombia), Talia Echecopar (Peru)

Inspiramais will take place on January 14 and 15, 2020, at the Pro Magno Event Center, in São Paulo. Information can now be obtained through the website Free admission for industry professionals.

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