Inspiramais makes the 100% digital edition of the fashion project official
Latin America's only Fashion material design exhibit announced the dates August 25-27
INSPIRAMAIS promises to be the biggest online experience in the fashion segment
It has been confirmed. Between August 25 and 27, INSPIRAMAIS – the Design and Material Innovations for Fashion Exhibit will take place.
Unique in its kind in Latin America, INSPIRAMAIS is known as a reference in the fashion market and is responsible for driving the creative process of the entire clothing, textile, footwear, furniture, automotive, accessories and jewelry sectors- national and Latin American - bringing together information that unifies language and methodology for the entire fashion production chain.
The Exhibit presents a type of
production based on unique references and inspirations, based on Brazilianness
and mirrored in vast research material developed by a highly qualified group of
The project involves numerous actions, such as the presentation of hundreds of innovative products, the main players in national and international fashion, company stands, presentation of color charts, lectures and consultancies, research projects and business rounds.
100% digital - an experience that will leave a mark in the fashion market and technological innovation
Imagine entering a Design and Innovation Exhibit of materials for fashion and taking a tour to learn about global references, to discover hundreds of launches in innovation, technology, sustainability and design, to have access to innovative projects, to schedule national and international business rounds, participate in lectures, have contact with several companies and receive information that transforms your decisions to become more assertive in the consumer market. Did you imagine it? That´s INSPIRAMAIS!
This year, the edition chose to keep the entire structure of projects and launches that have defined the Innovation Exhibit´s 10+ years, only now in a digital format. According to the organization, the idea is not to transpose the physical world to the virtual world, but rather to promote an exclusive experience, with the possibility of discovering launches and products, participating in the entire program and conducting direct business with companies in the virtual environment.
“INSPIRAMAIS promises to be the biggest online experience in the fashion segment in the country - translating what INSPIRAMAIS has always brought to the entire fashion industry in Brazil and abroad. It will be surprising”, Ilse Guimarães comments, superintendent of Inspiramais.
Walter Rodrigues, stylist, researcher and responsible for INSPIRAMAIS´ Design Center, understands that this is a natural process for fashion projects: “Fashion has been flirting with this virtual path for a long time. The pandemic just accelerated the process. Digital models are fascinating. If we talk to seven thousand professionals in the physical model, now we have the chance to expand this, and the platform has all the attributes for this promotion. The fair will extend the two days that exist in the physical realm and will transform beyond that”, he commented.
It is worth remembering that INSPIRAMAIS is a great source of references for fashion designers from many countries, receiving participation of professionals and companies from Mexico, Peru, Ecuador, the United States, Colombia, Argentina, Bolivia, Italy, France, England and Asian countries and from the African continent.
INSPIRAMAIS is not just a platform, it is a change of behavior in how we confront the technological future. The future of the industry is hybrid and is redesigning the entire industry.
World businesses connecting digitally
The number of companies already registered for the Business Rounds this edition is surprising. “We have over 200 international buyers registered to participate in the international Buyer Project. More than just business, INSPIRAMAIS takes the country's institutional image. Seeing so many international groups signing up spontaneously in search of doing business with our products is incredible. We no longer have a time zone, travel time or airline tickets. We are arriving all over the world so that they can absorb all this knowledge that we offer”, Maria Cândida comments, from Abimóvel (Associação Brasileira das Indústrias do Mobiliário [Brazilian Association of Furniture Industries]), which will be participating in Inspiramais.
For ABIT (Associação Brasileira da Indústria Têxtil e de Confecção [Brazilian
Association of Textile and Clothing Industry]) this is an irreversible process.
According to Fernando Pimentel, president of the entity, “We will not have a
post-Covid world, but a world with Covid. This new format of the digital and
technological world is not something new, it has only been accelerated.
Increasingly, integration of the links that produce and distribute becomes
inevitable and technology will make a big difference. The challenge is to know
how to humanize this process”.
Fernando Bello, President of
CICB (Centro das Indústrias de Curtumes
do Brasil [Brazilian Tanning Industries Center]) also concludes that this
is the path: the leather sector is an industry that goes back thousands of
years and has accompanied humanity throughout history. This time motivates us
of the possibility of entering the virtual market with force. We will approach
the consumer more quickly in making decisions, being close to the world all
day, 24 hours a day. INSPIRAMAIS is prepared to provide all of this.
INSPIRAMAIS in the virtual world
If INSPIRAMAIS is characterized by innovations, the project seeks to overcome the challenges of the digital world with its cutting edge experience. “We are going to transform all these values and product launches into this digital model. INSPIRAMAIS is a development program for companies, which begins with research and brings these values along with a Brazilian perspective. This interaction with research and product development has already taken place and has always been interesting”, Walter Rodrigues stresses.
From the Free Spirit theme, those connected to INSPIRAMAIS will have access to several projects, such as Inspiramais Connection, Leather Preview, + Estampa Project [prints],
Buyer Project, Creative and Commercial Connection, in addition to lectures, showrooms and material research.
The entire sector united to develop the best of Brazilian fashion
INSPIRAMAIS counts on the promotion Associação Brasileira das Empresas de Componentes para Couro, Calçados e Artefatos [Brazilian Association of Leather, Footwear and Components Companies (Assintecal), of Associação Brasileira da Indústria Têxtil e de Confecção [Brazilian Association of Textile and Clothing Industry]) (ABIT), Centro das Indústrias de Curtume do Brasil [Brazilian Tannery Industries Center] (CICB), Associação Brasileira das Indústrias do Mobiliário [Brazilian Association of Furniture Industries] (Abimóvel), support from some of the main sectorial entities in the country, such as ABEST, ABIACAV, Abicalçados, In-Mod, IBGM, Instituto By Brasil (IBB), ABVTEX, Francal, Ápice, Guide Jeans Wear. It is also sponsored by Cipatex, Altero, Bertex, York, Sprint Têxtil, Caimi&Liaison, Brisa; Intexco, Aunde Brasil, Advance Têxtil, Cofrag, Endutex, Colorgraf, Componarte, Branyl, Suntex, Top Shoes Brasil, Soares and Pellenali.
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