9/30/2021
Sustainability and innovation are the focus of the next edition of Inspiramais 2023_I, with an island of materials and actions with international buyers and journalists
The phygital event will be held at Centro
de Eventos FIERGS, in Porto Alegre, on January 25 and 26 and will feature
actions by By Brasil Components, Machinery and Chemicals.
Stimulate inspiration of the fashion
market by looking at and touching materials, strengthening relationships, with
the opportunity for face-to-face contact. This is what Inspiramais proposes,
whose next edition will be held in phygital format, at Centro de Eventos FIERGS, in Porto Alegre, on January
25 and 26, 2022. The exhibit that will present the new products for the 2023_I
season will keep part of the DNA of the physical event that was held for a
decade in São Paulo.
Organization
of the event – which will follow all the health protocols recommended by the
competent bodies – is already underway. The layout will be the same as the last
on-site event, bringing together solutions in design, innovation and sustainability for segments such as
footwear and components, clothing, furniture and jewelry in the same
environment. The new format should leverage and promote new business: in
addition to Brazilians, 50 buyers and 16 international journalists are
expected, in actions promoted by By Brasil Components, Machinery and Chemicals program —
organized by Agência Brasileira de Promoção de Exportações e Investimentos
[Brazilian Exports and Investment Agency] (Apex-Brasil) and Associação Brasileira de Empresas de
Componentes para Couro, Calçados e Artefatos [Brazilian Association of
Leather, Footwear and Component Companies] (Assintecal).
Sustainability
will be one of the highlights of the 2023_I edition. In addition to a special
study contemplating guidelines for companies that want to invest in sustainable
innovation – with concepts and cases – the show will feature an island of
sustainable materials, an evolution of the Sustainability Hall, trademark of
previous editions of the physical event. In addition to Inspiramais, the sustainability island will tour the main
international fairs on By Brasil Components, Machinery and Chemicals´ calendar in 2022: Colombia, Peru,
Mexico and Ecuador, presenting the sustainable cluster of Brazilian fashion to the foreign market. The talks will be held at the
Innovation Arena and will also be broadcast on the exhibit's digital channels.
The online event remains and the products launched at Inspiramais Connection
will be available in this format.
“Inspiramais managed to reinvent itself
and meet the sector's needs even in the midst of the pandemic. The next edition
will certainly be further proof that the event has established itself as a
reference for the fashion and design market. In-person resumption with strict
protocols, the phygital format and
selecting Porto Alegre-RS as the location to hold the event are strategies that
offer a lot of confidence and positive expectations for exhibiting new launches
and new business opportunities, in Brazil and abroad. We really believe in
Inspiramais´”, highlights Silvio Martins, head of marketing at Cipatex®,
sponsor of the event.
Body
Body is the theme of the 2023_I season. The Research and Design Nucleus of
Inspiramais explains the topic by thinking of the body as an archive of time. A
record of human history. It is directly related to social, cultural, economic
and behavioral aspects. “The body is extremely important in the times we are
living in today. It expresses our fragility and our strength to continue to
project hope and life”, explains Walter Rodrigues, coordinator of the Research
and Design Nucleus at Inspiramais.
For more information, contact Assintecal´s
Marketing area:
(51) 3584-5200
internacional@assintecal.org.br
About By Brasil Components, Machinery
and Chemicals
Brazilian
manufacturers in the components sector interested in expanding their trade
relations with the foreign market have the opportunity to participate, as well
as 300 other companies, in the By Brasil Components, Machinery and Chemicals
project, carried out by Assintecal, Apex-Brasil and Abrameq, which intends to
promote good performance of exports and, consequently, of the sector. The
project has adequate solutions for each level of internationalization, keeping
it within reach of the companies actions of commercial promotion, intelligence,
qualification, among others. For more information, please contact us at the e-mail: relacionamento@assintecal.org.br.
About Apex-Brasil
The
Agência Brasileira de Promoção de Exportações e Investimentos [Brazilian
Export and Investment Promotion Agency] (Apex-Brasil) acts to promote Brazilian
products and services abroad and to attract foreign investments to strategic
sectors of the Brazilian economy. The Agency carries out diversified commercial
promotion actions, such as prospective and commercial missions, business
rounds, support for the participation of Brazilian companies in major
international fairs and visits by foreign buyers and opinion makers to learn
about the Brazilian productive structure.
About Assintecal
For
over 35 years, Associação Brasileira de Componentes para Couro, Calçados e
Artefatos [Brazilian Association of Leather, Footwear and Components] (Assintecal)
has been working directly to expand its leather footwear sector. Its work is
recognized for its strength and dialogue with all governmental spheres, for
consolidation of the international market and for its development in fashion
research and content. The entity accounts for a sector that has 3 thousand
companies.
