Sustainability and innovation are the focus of the next edition of Inspiramais 2023_I, with an island of materials and actions with international buyers and journalists
The phygital event will be held at Centro de Eventos FIERGS, in Porto Alegre, on January 25 and 26 and will feature actions by By Brasil Components, Machinery and Chemicals.
Stimulate inspiration of the fashion market by looking at and touching materials, strengthening relationships, with the opportunity for face-to-face contact. This is what Inspiramais proposes, whose next edition will be held in phygital format, at Centro de Eventos FIERGS, in Porto Alegre, on January 25 and 26, 2022. The exhibit that will present the new products for the 2023_I season will keep part of the DNA of the physical event that was held for a decade in São Paulo.
Organization of the event – which will follow all the health protocols recommended by the competent bodies – is already underway. The layout will be the same as the last on-site event, bringing together solutions in design, innovation and sustainability for segments such as footwear and components, clothing, furniture and jewelry in the same environment. The new format should leverage and promote new business: in addition to Brazilians, 50 buyers and 16 international journalists are expected, in actions promoted by By Brasil Components, Machinery and Chemicals program — organized by Agência Brasileira de Promoção de Exportações e Investimentos [Brazilian Exports and Investment Agency] (Apex-Brasil) and Associação Brasileira de Empresas de Componentes para Couro, Calçados e Artefatos [Brazilian Association of Leather, Footwear and Component Companies] (Assintecal).
Sustainability will be one of the highlights of the 2023_I edition. In addition to a special study contemplating guidelines for companies that want to invest in sustainable innovation – with concepts and cases – the show will feature an island of sustainable materials, an evolution of the Sustainability Hall, trademark of previous editions of the physical event. In addition to Inspiramais, the sustainability island will tour the main international fairs on By Brasil Components, Machinery and Chemicals´ calendar in 2022: Colombia, Peru, Mexico and Ecuador, presenting the sustainable cluster of Brazilian fashion to the foreign market. The talks will be held at the Innovation Arena and will also be broadcast on the exhibit's digital channels. The online event remains and the products launched at Inspiramais Connection will be available in this format.
“Inspiramais managed to reinvent itself and meet the sector's needs even in the midst of the pandemic. The next edition will certainly be further proof that the event has established itself as a reference for the fashion and design market. In-person resumption with strict protocols, the phygital format and selecting Porto Alegre-RS as the location to hold the event are strategies that offer a lot of confidence and positive expectations for exhibiting new launches and new business opportunities, in Brazil and abroad. We really believe in Inspiramais´”, highlights Silvio Martins, head of marketing at Cipatex®, sponsor of the event.
Body is the theme of the 2023_I season. The Research and Design Nucleus of Inspiramais explains the topic by thinking of the body as an archive of time. A record of human history. It is directly related to social, cultural, economic and behavioral aspects. “The body is extremely important in the times we are living in today. It expresses our fragility and our strength to continue to project hope and life”, explains Walter Rodrigues, coordinator of the Research and Design Nucleus at Inspiramais.
For more information, contact Assintecal´s Marketing area:
About By Brasil Components, Machinery and Chemicals
Brazilian manufacturers in the components sector interested in expanding their trade relations with the foreign market have the opportunity to participate, as well as 300 other companies, in the By Brasil Components, Machinery and Chemicals project, carried out by Assintecal, Apex-Brasil and Abrameq, which intends to promote good performance of exports and, consequently, of the sector. The project has adequate solutions for each level of internationalization, keeping it within reach of the companies actions of commercial promotion, intelligence, qualification, among others. For more information, please contact us at the e-mail: email@example.com.
The Agência Brasileira de Promoção de Exportações e Investimentos [Brazilian Export and Investment Promotion Agency] (Apex-Brasil) acts to promote Brazilian products and services abroad and to attract foreign investments to strategic sectors of the Brazilian economy. The Agency carries out diversified commercial promotion actions, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs and visits by foreign buyers and opinion makers to learn about the Brazilian productive structure.
For over 35 years, Associação Brasileira de Componentes para Couro, Calçados e Artefatos [Brazilian Association of Leather, Footwear and Components] (Assintecal) has been working directly to expand its leather footwear sector. Its work is recognized for its strength and dialogue with all governmental spheres, for consolidation of the international market and for its development in fashion research and content. The entity accounts for a sector that has 3 thousand companies.